Piera is the founder and editor-in- chief of the popular mom blog, Jolly Mom. She is considered one of the top general market mom bloggers in the country and has received several online accolades for her achievements, including most recently being named one of the 2013 Top 10 Mom Bloggers by Mashable, being recognized by Nielsen as a Power Mom and named one of the Top Fifty Mom Blogs by Access Communications. Piera has worked with and developed campaigns for large brands including: Coca-Cola, Hewlett-Packard, Step2, Kellogg’s, Pampers, Procter & Gamble, Macy’s, Sears, and Target among others.

Piera’s years of experience in social media and blogging have given her a firsthand look into the power of blogger/brand relationships and how to create successful campaigns that resonate with moms. Her prior experience in launching a successful real estate firm, on which she still serves as board president, has armed her with a keen sense for understanding businesses and their needs.

Piera was born in Uruguay and is fluent in both Spanish and English. She moved to the U.S. when she was a year old and now lives in Atlanta, Georgia with her husband, son and daughter.