Cristy is an entrepreneur and award-winning marketing, media and communications practitioner with more than 15 years experience and specialization in Hispanic and multicultural community initiatives. She is the founder and co-publisher of Los Tweens & Teens, a bilingual blog and community resource site engaging multicultural parents and kids from ages 7-16.
Prior to joining Latina Mom Bloggers, Cristy led PR Newswire’s Multicultural Markets division as senior vice president, a role she was appointed to following the 2008 PR Newswire acquisition of Hispanic PR Wire, LatinClips and Hispanic Digital Network- all companies that she co-founded and spearheaded. Before launching her own companies, Cristy led the Hispanic Markets Practice at global communications firm Porter Novelli and worked with top Miami-based marketing agencies. She has directed and managed U.S and Latina America-focused programs for agency clients including Procter & Gamble brands, Carnival Cruise Lines, and Big Brothers Big Sisters among other clients.
Cristy brings her expertise in entrepreneurship, marketing and business to the Latina Mom Bloggers team directing new services while creating unique social media engagement programs for clients.
A New Jersey native of Cuban descent, Cristy is an active Girl Scout Troop leader and volunteers with other community organizations, speaks nationally at conferences and blogs regarding social media initiatives at Hispanicize.com. She resides in Miami