eMarketer: When targeting Hispanics, are your clients focusing more on traditional segmentation models or on psychographic/behavioral segmentations? Marla Skiko: We partnered with Telemundo in 2010 on the Latino Heritage Identity Initiative and … [Read more...]
America’s Most Wanted: What Diversity Can Do for Business
September 12, 2011 By Leave a Comment
The diversity model in most organizations is broken. But there is a new, compelling way forward: companies need to use diversity for growth. It’s time to take a business approach in order to get the most productivity, employee satisfaction … [Read more...]
