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LinkedIn’s New Features – a Lot Like Facebook & Twitter with More Opportunities for Marketers

October 13, 2011 By Leave a Comment

Earlier this week I told you how LinkedIn Is About To Up The Ante For Marketers And Brands. Well the changes were announced and as expected the big change was to the "Follow Company" feature that now surely looks a lot like Twitter and … [Read more...]

Filed Under: Social Media Tagged With: , , ,

comScore Upgrades Social Ad Tracking

October 7, 2011 By Leave a Comment

Despite the flood of marketers into social media, measuring the performance of advertising campaigns in the nascent digital category has remained a stumbling block to higher spending. With the release of a new servicegeared to tracking social … [Read more...]

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Hispanics’ Digital Dexterity Defies Stereotypes

September 17, 2011 By Leave a Comment

eMarketer: When targeting Hispanics, are your clients focusing more on traditional segmentation models or on psychographic/behavioral segmentations? Marla Skiko: We partnered with Telemundo in 2010 on the Latino Heritage Identity Initiative and … [Read more...]

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Cox Honors Latin Americans

September 17, 2011 By Leave a Comment

Cox Communications is celebrating Hispanic Heritage Month by launching increased Hispanic-focused on-demand programming, airing public service announcments on behalf of the League of United Latin American Citizens and a new marketing campaign … [Read more...]

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What I’m Learning on How to Create an Effective Facebook Marketing Strategy

September 16, 2011 By Leave a Comment

I'm learning from some pretty savvy pros what I need to do create an effective, smart and successful Facebook marketing strategy starting with my fan page, "Michele Ruiz, My Life as a Latina Entrepreneur". I'm sharing my video session so you can … [Read more...]

Filed Under: Business Tagged With: , , ,