Celebrate Hispanic Heritage Month with #SomosFiOS Twitter Party!

In honor of Hispanic Heritage Month and the launch of their new Spanish social media sites, Verizon FiOS is hosting a party! Join Verizon FiOS and Latina Mom Bloggers on October 11 to talk about our “Hispanic Traditions.”  We'll chat about our … [Read more...]

Hispanics’ Digital Dexterity Defies Stereotypes

eMarketer: When targeting Hispanics, are your clients focusing more on traditional segmentation models or on psychographic/behavioral segmentations? Marla Skiko: We partnered with Telemundo in 2010 on the Latino Heritage Identity Initiative and … [Read more...]