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Oscar Mayer Launches Family-Focused “Sandwichemos” App on Facebook

October 13, 2011 By Leave a Comment

360i launched a brand new campaign for Oscar Mayer last week. It’s a unique Hispanic initiative called Sandwichemos, inspired by the message that food can bring people together. The insight that drove this program was that Hispanics are a uniquely … [Read more...]

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Latinos tweeting their issues, ideas to top

October 7, 2011 By Leave a Comment

As a musician and social justice activist, online social media has helped Maria Isa sell more CDs and mobilize the growing number of Latinos in her home city of Minneapolis. Isa wasn't surprised that a study published this summer said Hispanics … [Read more...]

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Bing Powers New Facebook Page Post Translation Tool

October 7, 2011 By Leave a Comment

Facebook today announced the launch of a new translation tool powered by Microsoft Bing Translate that lets users select to view Page posts in their native language. Page admins can select to show only machine translated posts, or they can select to … [Read more...]

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comScore Upgrades Social Ad Tracking

October 7, 2011 By Leave a Comment

Despite the flood of marketers into social media, measuring the performance of advertising campaigns in the nascent digital category has remained a stumbling block to higher spending. With the release of a new servicegeared to tracking social … [Read more...]

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Verizon Unveils Bilingual Facebook and Twitter Sites

October 7, 2011 By Leave a Comment

BASKING RIDGE, N.J. –  To provide additional information and entertainment services to the Hispanic community, Verizon on Monday launched two bilingual social media properties, each of them in English and Spanish, on Facebook and Twitter. The … [Read more...]

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