What Encourages Facebook Engagement?

Engagement rate

Companies on Facebook and other social sites are always trying to determine what to post to get fans engaged. While each brand is different, and its fans will respond to different things, there are some common threads that companies can keep in mind … [Read more...]

Parents help underage children lie to get on Facebook, survey finds

Child on Computer

Millions of underage children are signing up for Facebook, and a survey released Tuesday shows parents are helping their children lie to get online. The minimum age Facebook sets for its social network is 13 — in line with federal laws to … [Read more...]

Dewar’s & UMLE Launch Facebook App To Help Fans Enjoy Latin Music Awards

Dewars

Dewar’s Blended Scotch Whisky and Universal Music Latin Entertainment (UMLE) announced an exclusive relationship for a campaign in celebration of Latin music’s hottest night of the year on November 10. The campaign begins today with a launch of a … [Read more...]

Oscar Mayer Launches Family-Focused “Sandwichemos” App on Facebook

360i launched a brand new campaign for Oscar Mayer last week. It’s a unique Hispanic initiative called Sandwichemos, inspired by the message that food can bring people together. The insight that drove this program was that Hispanics are a uniquely … [Read more...]

Latinos tweeting their issues, ideas to top

As a musician and social justice activist, online social media has helped Maria Isa sell more CDs and mobilize the growing number of Latinos in her home city of Minneapolis. Isa wasn't surprised that a study published this summer said Hispanics … [Read more...]