In recent years, startup companies have changed the digital and economic landscape. GoogleFacebook and Twitter launched the startup trend in the U.S. Today, startups represent an important part of the country’s economy (and in many cases, the … [Read more...]
Analysis LatAm: Where can Mexican startups turn for financing?
September 16, 2011 By Leave a Comment
SES Latino
September 14, 2011 By Leave a Comment
In the past decade, the U.S. Latino population grew by 43%, surpassing 50 million and accounting for about one out of six Americans. What's more, there has been an increase in Latino media spend of 8.4% to a whopping $6.8 billion in the year 2010. … [Read more...]
Online Shoppers “Abandon Sale”!
September 14, 2011 By Leave a Comment
For marketers, e-commerce is all about conversions. Having the right strategy to move the sophisticated online consumer through the sales cycle effectively makes all the difference in the world, especially in today's environment when more people than … [Read more...]
The Impact of Negative Statistics on the Latino Brand
September 13, 2011 By Leave a Comment
Hispanic College enrollment hit an all time high in 2010. This is terrific news for our country. Given that 19% of the 16- to 24-year-olds is Hispanic, a 24% increase in college enrollment straight out of high school is an extremely positive … [Read more...]
