A Key Pearl of Wisdom from 3 Successful Latino & Latina Entrepreneurs

Entertainer Gloria Estefan, Legendary Baseball Pitcher Fernando Valenzuela and "Dog Whisperer" Cesar Millan all have something in common. They are successful entrepreneurs who visualized as children their success. I've met all three in the span of … [Read more...]

Interview: Kraft Finds Food Means Love for Hispanic Moms

AN INTERVIEW WITH: Tania Cameron Senior Manager CRM–Hispanic Segment Kraft Foods Tania Cameron leads the planning and development for consumer relationship marketing in Kraft Foods’ Hispanic segment, including the Comida y Familia CRM … [Read more...]

American Airlines Launches Aprendi.com, First-Ever U.S. Social Travel Website in Spanish

American Airlines today announced the launch of Aprendi.com, the first-ever social travel website in Spanish. Aprendi.com will allow travelers to learn from, and share, their experiences with other travelers in the online community. As the popularity … [Read more...]

The Science Behind Brand Loyalty Among Hispanics

It is generally accepted that Hispanics are often more brand loyal than the average U.S. consumer, especially during certain stages of their cultural assimilation process. People always say things like "Hispanics are more passionate" or "Hispanics … [Read more...]

Hispanicize 2012 is the Road Less Travelled

I never meant to get into the “conference business” so nearly three years after I launched what is now known as Hispanicize 2012 I’m happy to say that I’m still not in that business. Doesn’t interest me. Boring.  Does that sound … [Read more...]