Innovative Hispanic Facebook Page Features Sofia Vergara and Targets Bilingual and Spanish-Speaking Latinos
By Bill Gato
To further connect and engage Spanish-speaking and bilingual Latinos through social media, Comcast launched its Hispanic Facebook page XFINITY Latino.
The company’s strategy is to leverage and combine Hispanics’ higher-than-average social media engagement habits with the entertainment power of XFINITY Latino’s bilingual content – as well as their celebrity endorsement by sexy Latina actress Sofia Vergara.
“What better way to further connect Latinos than creating a place where they can connect with the things they love most in the world of entertainment and news?” said their Thursday launch announcement.
One way the new XFINITY Latino Facebook page intends to boost connection and engagement is with a feature called ControlManía. It’s a trivia game where Facebook fans can challenge their friends on their knowledge of celebrities, music, sports and more. To appeal to all language preferences, most of the Facebook Wall posts are updated in Spanish and English simultaneously.
Another highlight is the Sofia Vergara tab, “En Primera Fila Con Sofia” (In the First Row with Sofia). The Primetime Emmy and Golden Globe-nominated Colombian actress and brand spokeswoman shares how she supports XFINITY within the Latino community. She also shares her top picks.
Those viewing options are vast: XFINITY offers over 75,000 On Demand movies and television shows, many of which are available in both English and Spanish on TV and online through XFINITY Latino.
Last year, the company shared its intention to continue expanding those bilingual content options.
“We’re tripling our Hispanic content On Demand, bringing hundreds more entertainment choices to Spanish-speaking customers with new content from Telemundo, TeleFutura, and among more than 50 Hispanic networks,” said Marcien Jenckes, Senior Vice President and General Manager of Comcast Video Services, on the company’s blog. “We’ll also be bringing more movies available the same day as DVD in Spanish than ever before.”