Hispanics: the Most Digitally Savvy Group and a marketer’s dream

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By Roberto Ruiz There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage. Marketers looking for a massive demographic embracing this shifting … [Read more...]

Hispana Global Founder Jeannette Kaplun To Speak At Mom+Social Global Summit

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Latina parenting author, TV personality and blogger Jeannette Kaplun will join global moms and leading experts at the Mom+Social Global Summit at 92YTribeca in New York to improve lives of families worldwide. Latina parenting author, TV … [Read more...]

Crowdfunding, a lucrative vehicle to jump start an idea

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According to the Associated Press, the Scrubs actor, Zach Braff is the latest celebrity to successfully fund a film through Kickstarter. He raised $2 million in three days to fund a follow-up to his 2004 film, Garden State. Currently, more than … [Read more...]

5 Facts You Didn’t Know About Facebook EdgeRank

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Facebook EdgeRank is the sum of each Edge’s Affinity x Weight x Time Decay. An Edge can range from Creating a Post to Sharing a Post. As an object within Facebook receives interactions it becomes more likely to show up in the news feed. This … [Read more...]