Toyota launches interactive Mother’s Day social media campaign targeting Hispanic Moms

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  Flowers, jewelry, brunch and cards are usually par for the course on Mother's Day. Today, Toyota shared a new way for Hispanic families to show their love and affection for moms everywhere, through a social effort dubbed "Serenata para … [Read more...]

Los Lobos performs at Fender legend Abigail Ybarra’s Retirement

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The Fender Custom Shop is both pleased and wistful to announce that one of its most revered employees, “pickup artist” Abigail Ybarra, is retiring after more than 50 years in the Fender family. In celebration, Fender arranged for multiple Grammy … [Read more...]

P&G Stretches Its Time Frame for Paying Agencies

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Procter & Gamble is preparing to lengthen the time it takes to pay agencies -- a move that will ripple through the industry in years ahead. The policy stretches payment terms to 75 days from the previous 45 across a wide range of vendors, … [Read more...]

Ford to support the Latin ReMixx Music Series in Miami, LA and San Antonio

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The Latin Mixx Conference & DJ Choice Awards, presented by Ford, announced that it is expanding its annual outreach and will be adding new Latin Remixx events in Miami, Los Angeles and San Antonio as the event's influence grows beyond its … [Read more...]

Web Content Creators Focus on Spanish Speakers

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For several years, networks and channels with programming aimed at Hispanic viewers have been increasing their presence during the annual television industry ritual known as upfront week, when advertisers and agencies are wooed before the coming fall … [Read more...]