Terra announced a milestone with its ongoing “Terra Live Music in Concert” series. The most recent digitally-streamed event featuring Juanes has reached one million views globally thus far. Last month in Miami, Terra presented the Latin music superstar for the first on-stage performance of his new album “Loco de Amor” (Crazy from Love).
The “Terra Live Music in Concert” event, sponsored by Dunkin’ Donuts, Kraft Macaroni & Cheese, Pepsi and Sprint was transmitted in HD via computers, smartphones and tablets – allowing fans to watch Juanes’ concert free online and publish comments on social media using the hashtags #TerraLiveMusic, #Juanes, #JuanesTerra, #LocoDeAmor and #LaLuz.
“Once again, Terra is proud to offer an interactive, multi-platform initiative to our partners and clients to effectively engage with the Hispanic audience using music, mobile, digital, video, social media and public relations,” added Liz Sarachek Blacker, Chief Revenue Officer for Terra. “With the integration of sponsors in the U.S. – Dunkin’ Donuts, Kraft Macaroni & Cheese, Pepsi and Sprint, we proved once again to be one of the leading digital media companies offering very engaging content to our consumers all over the world.”
“Terra Live Music in Concert” with Juanes offered fans the ability to experience and enjoy his talent first-hand wherever they were located, across any platform.
Xavier Turpin, Director of Multicultural Marketing at Dunkin’ Donuts, explained, “Dunkin’ Donuts envisioned ‘Terra Live Music in Concert’ with Juanes as the perfect platform to align ourselves and debut premium video content through our hashtag #midunkin. We offered complimentary Munchkins and coffee on site, and enjoyed the opportunity to speak one-on-one with attendees at the live concert,” added Turpin.
“Universal Music Latin Entertainment was thrilled to have joined forces with Terra for this successful and very special Juanes ‘Terra Live Music’ album release concert” indicated Victor Gonzalez, President of Universal Music Latin Entertainment US & Mexico, “this initiative was an integral component of our strategy to position ‘Loco de Amor’ at the top of Billboard’s “Latin Pop Albums” chart, as well as the top position of the iTunes charts in over a dozen countries.”
Fans can relive the excitement of “Terra Live Music in Concert” with Juanes here.