Lionel Sosa

Today’s CNN column by Ruben Navarrette Jr. about presidential candidate Mitt Romney’s Hispanic roots will likely receive much commentary in Hispanic media and social media circles. Navarrette, a nationally syndicated columnist, highlights Romney’s conflicting record on issues that are popular among Hispanics. Can Romney use his  Hispanic heritage to connect with Latinos and win their much-needed votes? Doesn’t appear likely, according to Navarrette as well as advertising executive and Republican strategist Lionel Sosa.

To view excerpts of the CNN article on our sister website, Hispanic PR Blog, click here.