Alicia Morga wants to know how you’re feeling.

The founder and CEO of isn’t just making small talk. Her company’s iPhone app, gottaFeeling, prompts users to track their emotions, which they can share via social networks.

However, gottaFeeling is more than some narcissistic toy that panders to our national obsession with sharing every thought with our virtual friends. The app has a purpose, which is to help people recognize their unconscious habits. It utilizes an old idea that technology has revitalized and that many experts believe is “a profoundly effective tool for changing behavior.”

The tool in question is the personal-feedback loop, and while the concept is not the domain of any one ethnicity or race, it has potentially enormous consequences for the Latino community.

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