Denny’s has launched its new Spanish-language Facebook page, Denny’s Latino.
As part of the brand’s integrated communications efforts to connect with customers at different touchpoints, the Denny’s Latino page launches with a hub of activity including the ‘Red, White & Blue Slam Remix’ – a featured humorous video performance by a talented Latino rapper surrounding the remixed breakfast hit, Grand Slam®.
The company will offer original, and curated content designed to actively engage with online Latinos, and promote ongoing dialogue with this audience. Through regular updates, Denny’s loyal customer fan base will learn about delicious new menu items, exciting incentive promotions and exclusive offers found only on Denny’s Latino.
Extending its creative marketing and digital space efforts beyond traditional media, the launch of the new Spanish-language social media page comes at a time when 23 million Latinos are active on Facebook every month. More than one in five of Denny’s guests are Latino, and like all American families, Latinos enjoy value, variety and a casual environment when dining out. In addition, Latino households tend to be multi-generational, and Denny’s offers Spanish-language menus, kid-friendly menu items and even a special menu for seniors.
“Latinos are not only the fastest-growing demographic in America, but they’re also the fastest growing demographic for America’s Diner,” said John Dillon, Vice President of Marketing at Denny’s. “From our tables to social media, Denny’s continues its commitment to serving the needs of our valued Latino customers with our new ‘Denny’s Latino’ Facebook page.”