Day 3 of Hispanicize continues with more great sessions.  Check below for our amazing schedule of events and speakers!

Schedule for Hispanicize 2011 on 8th April 2011

• BREAKFAST KEYNOTER

  Academy Award Nominee, EDWARD JAMES OLMOS

  Time 08:30–09:45

  URL lanyrd.com/sdhmd

• HISPANIC MEDIA IN THE DIGITAL AGE

  MODERATOR: Cristy Clavijo-Kish, Senior Vice-President, Multicultural Markets, PR Newswire
  PRESENTERS:
  Mary Ann Gomez, NAHP
  Felipe Estefan, Planning Producer at CNN
  Miguel Ferrer, director of AOL Latino

  Time 10:00–11:00

  URL lanyrd.com/sdhmg

• iBlog 2: MEET THE LATINO TECH BLOGGERS

  MODERATOR:
  Jennifer Hutcheson, Publisher, Mami2Mommy

  SPEAKERS:
  Ariel Coro, TuTecnologia.com
  Irene Martinez-Audet, Publisher, WiredLatinos
  Louis Pagan, Managing Partner, Hispanicize.com
  Eva Smith, Publisher, Tech.Food.Life

  Time 10:00–11:00

  Jennifer

  URL lanyrd.com/sdhmf

• DOING WELL BY DOING GOOD: HISPANIC CSR BEST PRACTICES

  SESSION OVERVIEW:
  Companies and brands have a real opportunity to build powerful bonds with notoriously brand-loyal Latinos through corporate social responsibility (CSR) programs. From education, to hunger relief, to workforce development, to health and sustainability, Hispanics are tuned into the issues that affect their families and communities. And companies are increasingly getting much more sophisticated about how they approach CSR programs—making sure that the programs they invest in fit with their business, achieving real business-oriented goals, as well as societal ones, and engaging employees and customers.

  Through stellar, real life case studies of Hispanic CSR programs our panel will provide you with an in-depth look at what CSR partnerships with Latino organizations entail, including how to plan, execute and measure your initiatives.

  In the session you will learn:

  How to design a CSR strategy specifically aimed at the Latino community.
  Two divergent worlds, profit and non-profit, can create a perfect balance. How can you ensure that both sides are winners?
  Cookie cutters don’t always work. How can you create a program to be valuable for consumers and sales forces nationwide?
  How to combine your corporate platforms with issues that can truly contribute to positive benefits in the Hispanic community.
  Important things you need to consider when deciding which Hispanic organizations you partner with for CSR?
  How to use emerging technologies and non-traditional media to reach your target markets.
  Pre- and post-research tools ensure your CSR campaign is meeting its deliverables
  Measurement tools to bottom line results from CSR initiatives.

  MODERATOR:
  Zandra Zuno, Senior Vice President, Multicultural Marketing, GolinHarris

  PANELISTS:
  Mark Espinoza, Senior Director, Corporate Affairs, Walmart
  Cristina Alfaro, Communications Manager, McDonald’s
  Frank Ros, Vice President, Hispanic Strategies, The Coca- Cola Company

  Time 11:30–12:30

  Zandra Zuno Cristina Alfaro

  URL lanyrd.com/sdhmk

• POWERFUL INSIGHTS ON HOW TO USE TWITTER TO BUILD FOLLOWERS AND ENGAGE WITH LEGIONS OF LATINOS

  SESSION OVERVIEW:
  Next to Facebook, Twitter is the social media of choice for most U.S. Hispanics but brands and agencies are still struggling with how to effectively use Twitter to build communities and engage with Latinos. If this describes your predicament, this is the session you’ve been waiting for!

  Join Twitter Latino thought leader Louis Pagan, managing partner of Hispanicize and co-founder of LATISM, as he takes you on a detailed guided tour through everything you need to know to become a confident, community building brand on Twitter Latino.

  Join Hispanicize managing partner and LATISM co-founder Louis Pagan, one of the nation’s best known Twitter Latino masters, show you the tricks of the trade as he gets granular on every best practice you need to use to become a Twitter Latino champion.

  In the session you will learn:

  How Latinos are using Twitter, hashtags and Tweet Ups
  Nuances of using Twitter to build English and Spanish dominant Twitter communities of U.S. Latinos
  Learn the origins of the hashtag and best practices in developing your brand for conversations with Latinos
  The long and short term benefits of using hashtags
  Case study discussion on Hashtags and Twitter parties
  How to measure your Twitter Latino community and marketing efforts

  SPEAKERS:
  Louis Pagan, Hispanicize
  Raúl J. Colón, Co-founder, President of CIMA IT Solutions Corp

  Time 11:30–12:30

  Raul Colon Louis Pagan

  URL lanyrd.com/sdhmm

• SI, I BLOG TOO: GETTING TO KNOW THE WORLD OF SPANISH-LANGUAGE AND BILINGUAL BLOGGERS

  SESSION OVERVIEW:
  Spanish-language bloggers’ tend to be very different from English-language Hispanic Bloggers for various reasons, including the very obvious one: language. Cultural differences are often another factor.

  Come meet the Spanish-language bloggers and get to know how working with them can be just as fluid and pleasant as working with other bloggers. This session will discuss why language matters, how finding Spanish-language bloggers is different and the benefits of expanding blogger outreach to the world of bloggers en Español!

  In the session you will learn:
  The not-so-obvious way to find/identify bloggers en español
  Why marketers should care about reaching bloggers en español?
  How to work with bloggers en español
  Examples of brands that are currently working with bloggers en español
  Why influence is often more important than stats
  Si, language matters and how to work around it

  MODERATOR:
  Maria Rodas, Multicultural Marketing Manager at General Mills

  PANELISTS:
  • Jeannette Kaplun, Co-founder and Chief Content Officer of Todobebé
  • Silvia Martinez, Publisher, Mama Latina Tips
  • Rory Lassanske, Publisher, Mama Contemporanea
  • Johanna Torres, Founder and Editor-in-Chief, Mi Blogazine

  Sponsored by Que Rica Vida

  Time 11:30–12:30

  Mamá Contemporánea Johanna Torres Jeannette Kaplun

  URL lanyrd.com/sdhmh

• NETWORKING LUNCH

  Keynoter: Rick Wion Social Media Director, McDonald’s

  Time 13:00–14:15

  URL lanyrd.com/sdhmp

• A 360 DEGREE LOOK AT BEST PRACTICES FOR MEASURING HISPANIC PR AND SOCIAL MEDIA ROI

  MODERATOR Maribel Ferrer, Senior Vice President, Fleishman
  PANELISTS:
  Tim Marklein, Executive Vice President, Measurement, Weber Shandwick
  Eric Diaz, Principal, DK Web Consulting
  K.C. Brown, Senior Vice President & Global Head of Analysis

  Time 14:15–15:30

  URL lanyrd.com/sdhmr

• CREATE BRANDED EXPERIENCES AND DEEPER TOUCH POINTS THROUGH LATINO CELEBRITY AND ENTERTAINMENT MARKETING

  MODERATOR: Sergio Gonzalez, Vice President, Publicity and Promotions, Arenas Entertainment
  PANELISTS:
  Gabriel Reyes, President, Reyes Entertainment
  Monica Chun, Executive Vice President, BNC

  Time 14:15–15:30

  URL lanyrd.com/sdhmt

• NIÑA, YOU LOOK MAAVELOUS! MEET THE FASHION AND BEAUTY LATINA BLOGGERS

  MODERATOR:
  Sandrini, Publisher, Soy Fashionista

  PRESENTERS:
  Monique Frausto, Publisher, curvesandchaos.com
  Carmen Ordonez, Publisher, Viva Fashion blog
  Daniela Ramirez, Publisher, Fab Chic and Fit
  Mercedes Sanchez, Founding editor, BeChicMag.com

  Time 14:15–15:30

  URL lanyrd.com/sdhmq

• ARROZ CON BLOGGERS: THE DELICIOUS WORLD OF FOOD BLOGGERS

  MODERATOR:
  Migdalia Rivera, Latina On A Mission

  SPEAKERS:
  • Veronica Gonzalez-Smith, Publisher, MuyBuenoCookbook.wordpress.com

  • Piera Jolly founder and editor-in-chief, www.JollyMom.com

  • Yvonne Condes, Publisher YvonneInLA.com, co-founder of MomsLA.com

  Time 16:00–17:00

  URL lanyrd.com/sdhmw

• UTILIZING SPORTS MARKETING TO REACH LATINOS

  MODERATOR:
  Mario Flores , Co-Founder/Managing Director, Sportivo

  PRESENTERS:
  • Jose Gutierrez, Marketing Manager, Verizon Wireless
  • Yvonne Carrasco, Assistant Director, Public Relations, Los Angeles Dodgers
  • Fabiola Torres, Marketing Director, Western Territory, Nike
  • Felix Palau, Vice President of Marketing for Tecate
  • Michael Olguin, President of FORMULATIN (Tecate’s PR AOR)

  Time 16:00–17:00

  URL lanyrd.com/sdhmx

• CLIPPING, SAVING AND BLOGGING ALL ABOUT IT!

  MODERATOR: Joscelyn Ramos Campbell of Mami of Multiples
  Presenters:
  Yoly Mason of www.cuponeando.net
  Mirna Arce of www.ahorrosconcupones.com
  Lilian Hurn of Superbaratisimo.com
  Denisse Icaza, founder of AhorrosparaMama.com

  Time 17:00–18:00

  URL lanyrd.com/sdhmz

• OPTIMIZING YOUR WEB SITE THROUGH SPANISH SEO

  SESSION OVERVIEW
  Having your website appear on the first page of search engine results for the “right” key phrases is essential for driving traffic and conversions. Learn the key elements and best practices for developing and implementing a Spanish SEO strategy for your website.

  If you are considering a Spanish SEO campaign, now is the time to act. SEO competition for Spanish keywords tends to be lower than for English language equivalents. However, it is growing – FAST. Establish your foothold and claim your spot at the top of the results now by learning more about how to develop and execute a successful SEO strategy, including key elements and best practices, as well as what differences you will find between English and Spanish SEO, and how to take advantage of our special “Hispanicize 2011 Spanish Language SEO Training Program.”

  In this Session You Will Learn

  • Why you must have a clear SEO strategy
  • The 3 key elements every site must consider when developing and implementing an SEO program
  • Differences between English and Spanish language SEO
  • Importance of keyword research and site architecture
  • Best practices for SEO onsite content development
  • How link building improves your rankings
  • What role social media plays in an SEO strategy
  • How translation tools may affect your SEO strategy
  • What to expect, and how to measure results
  • How to participate in the Hispanicize 2011 Spanish SEO Training Program

  MODERATOR:
  John Vojtush , President & COO, Stone Crossing Solutions
  PANELISTS:
  Melanie Broemsen, Senior Consultant, Stone Crossing Solutions
  Evan Nicoud, Regional Sales Manager – Midwest, Sitecore

  MODERATOR:
  John Vojtush, Stone Crossing Solutions

  PANELISTS:
  Melanie Broemsen, Stone Crossing Solutions
  Evan Nicoud, Sitecore
  Raul Colon, President of CIMA IT Solutions Corp. http://cimapr.net

  Time 17:00–18:00

  Raul Colon