Day 3 of Hispanicize continues with more great sessions. Check below for our amazing schedule of events and speakers!
Schedule for Hispanicize 2011 on 8th April 2011
Academy Award Nominee, EDWARD JAMES OLMOS
MODERATOR: Cristy Clavijo-Kish, Senior Vice-President, Multicultural Markets, PR Newswire
Mary Ann Gomez, NAHP
Felipe Estefan, Planning Producer at CNN
Miguel Ferrer, director of AOL Latino
Companies and brands have a real opportunity to build powerful bonds with notoriously brand-loyal Latinos through corporate social responsibility (CSR) programs. From education, to hunger relief, to workforce development, to health and sustainability, Hispanics are tuned into the issues that affect their families and communities. And companies are increasingly getting much more sophisticated about how they approach CSR programs—making sure that the programs they invest in fit with their business, achieving real business-oriented goals, as well as societal ones, and engaging employees and customers.
Through stellar, real life case studies of Hispanic CSR programs our panel will provide you with an in-depth look at what CSR partnerships with Latino organizations entail, including how to plan, execute and measure your initiatives.
In the session you will learn:
How to design a CSR strategy specifically aimed at the Latino community.
Two divergent worlds, profit and non-profit, can create a perfect balance. How can you ensure that both sides are winners?
Cookie cutters don’t always work. How can you create a program to be valuable for consumers and sales forces nationwide?
How to combine your corporate platforms with issues that can truly contribute to positive benefits in the Hispanic community.
Important things you need to consider when deciding which Hispanic organizations you partner with for CSR?
How to use emerging technologies and non-traditional media to reach your target markets.
Pre- and post-research tools ensure your CSR campaign is meeting its deliverables
Measurement tools to bottom line results from CSR initiatives.
Zandra Zuno, Senior Vice President, Multicultural Marketing, GolinHarris
Mark Espinoza, Senior Director, Corporate Affairs, Walmart
Cristina Alfaro, Communications Manager, McDonald’s
Frank Ros, Vice President, Hispanic Strategies, The Coca- Cola Company
Next to Facebook, Twitter is the social media of choice for most U.S. Hispanics but brands and agencies are still struggling with how to effectively use Twitter to build communities and engage with Latinos. If this describes your predicament, this is the session you’ve been waiting for!
Join Twitter Latino thought leader Louis Pagan, managing partner of Hispanicize and co-founder of LATISM, as he takes you on a detailed guided tour through everything you need to know to become a confident, community building brand on Twitter Latino.
Join Hispanicize managing partner and LATISM co-founder Louis Pagan, one of the nation’s best known Twitter Latino masters, show you the tricks of the trade as he gets granular on every best practice you need to use to become a Twitter Latino champion.
In the session you will learn:
How Latinos are using Twitter, hashtags and Tweet Ups
Nuances of using Twitter to build English and Spanish dominant Twitter communities of U.S. Latinos
Learn the origins of the hashtag and best practices in developing your brand for conversations with Latinos
The long and short term benefits of using hashtags
Case study discussion on Hashtags and Twitter parties
How to measure your Twitter Latino community and marketing efforts
Louis Pagan, Hispanicize
Raúl J. Colón, Co-founder, President of CIMA IT Solutions Corp
Spanish-language bloggers’ tend to be very different from English-language Hispanic Bloggers for various reasons, including the very obvious one: language. Cultural differences are often another factor.
Come meet the Spanish-language bloggers and get to know how working with them can be just as fluid and pleasant as working with other bloggers. This session will discuss why language matters, how finding Spanish-language bloggers is different and the benefits of expanding blogger outreach to the world of bloggers en Español!
In the session you will learn:
The not-so-obvious way to find/identify bloggers en español
Why marketers should care about reaching bloggers en español?
How to work with bloggers en español
Examples of brands that are currently working with bloggers en español
Why influence is often more important than stats
Si, language matters and how to work around it
Maria Rodas, Multicultural Marketing Manager at General Mills
• Jeannette Kaplun, Co-founder and Chief Content Officer of Todobebé
• Silvia Martinez, Publisher, Mama Latina Tips
• Rory Lassanske, Publisher, Mama Contemporanea
• Johanna Torres, Founder and Editor-in-Chief, Mi Blogazine
Sponsored by Que Rica Vida
Keynoter: Rick Wion Social Media Director, McDonald’s
MODERATOR Maribel Ferrer, Senior Vice President, Fleishman
Tim Marklein, Executive Vice President, Measurement, Weber Shandwick
Eric Diaz, Principal, DK Web Consulting
K.C. Brown, Senior Vice President & Global Head of Analysis
CREATE BRANDED EXPERIENCES AND DEEPER TOUCH POINTS THROUGH LATINO CELEBRITY AND ENTERTAINMENT MARKETING
MODERATOR: Sergio Gonzalez, Vice President, Publicity and Promotions, Arenas Entertainment
Gabriel Reyes, President, Reyes Entertainment
Monica Chun, Executive Vice President, BNC
Mario Flores , Co-Founder/Managing Director, Sportivo
• Jose Gutierrez, Marketing Manager, Verizon Wireless
• Yvonne Carrasco, Assistant Director, Public Relations, Los Angeles Dodgers
• Fabiola Torres, Marketing Director, Western Territory, Nike
• Felix Palau, Vice President of Marketing for Tecate
• Michael Olguin, President of FORMULATIN (Tecate’s PR AOR)
Having your website appear on the first page of search engine results for the “right” key phrases is essential for driving traffic and conversions. Learn the key elements and best practices for developing and implementing a Spanish SEO strategy for your website.
If you are considering a Spanish SEO campaign, now is the time to act. SEO competition for Spanish keywords tends to be lower than for English language equivalents. However, it is growing – FAST. Establish your foothold and claim your spot at the top of the results now by learning more about how to develop and execute a successful SEO strategy, including key elements and best practices, as well as what differences you will find between English and Spanish SEO, and how to take advantage of our special “Hispanicize 2011 Spanish Language SEO Training Program.”
In this Session You Will Learn
• Why you must have a clear SEO strategy
• The 3 key elements every site must consider when developing and implementing an SEO program
• Differences between English and Spanish language SEO
• Importance of keyword research and site architecture
• Best practices for SEO onsite content development
• How link building improves your rankings
• What role social media plays in an SEO strategy
• How translation tools may affect your SEO strategy
• What to expect, and how to measure results
• How to participate in the Hispanicize 2011 Spanish SEO Training Program
John Vojtush , President & COO, Stone Crossing Solutions
Melanie Broemsen, Senior Consultant, Stone Crossing Solutions
Evan Nicoud, Regional Sales Manager – Midwest, Sitecore
John Vojtush, Stone Crossing Solutions
Melanie Broemsen, Stone Crossing Solutions
Evan Nicoud, Sitecore
Raul Colon, President of CIMA IT Solutions Corp. http://cimapr.net