More Than 2/3 of Digital Marketers Have Generated Leads & Closed Sales on Social Media Sites, Survey Reveals

How will you adjust

A whopping 68% of online marketers have generated leads from social media sites and over 55% have closed deals from social media leads. That’s one of the key findings of a new survey of over 500 U.S. online marketing professionals conducted … [Read more...]

Facebook, Social Networks Get Greater Share of Online Ad Spend

US Social Network Ad Revenues

More marketers than ever believe their brands should be engaging with consumers on social networks—and advertising is an increasingly successful tool for doing so. As a result, worldwide social network ad revenues will surpass $8 billion in 2012 … [Read more...]

The Death of the Hispanic Adult Demo as We Know It

100_1a_MTV3_logo_horizon

The latest census study reveals US-born Hispanics now dominate the 18-29 adult demographic and are estimated to make up 65% of this demo by 2015. The traditional Hispanic adult demo that we are so familiar with is shifting to become The Hispanic … [Read more...]

Looking for a Few Good Men (and Women) in Pharma

Reading Anthony Young's piece on AdAge.com last week, Social Media Is a Venue, Not a Strategy, I couldn't help but smile. Don't get me wrong, I spent some time working at a digital agency where we helped clients embrace the somewhat scary … [Read more...]

What You Need to Know About Gen YLA Latinos and Why It’s Critical to Your Business Success

My friends at NBC Universal/Telemundo/Mun2 invited me to hear the results and new data from their most recent study about Gen YLA Latinos. Interesting information that challenges some misconceptions regarding young Latino Americans is driving … [Read more...]