The latest census study reveals US-born Hispanics now dominate the 18-29 adult demographic and are estimated to make up 65% of this demo by 2015. The traditional Hispanic adult demo that we are so familiar with is shifting to become The Hispanic Millennial generation… They are US born children of the huge wave of Hispanic immigrants who arrived in the 1980s and 1990s and are redefining the traditional characteristics typically associated with Latinos in the US.

Tr3s: MTV, Música y Más recently unveiled research that illustrates the significant shift in the attitude and identity of this demo. The study under the bold moniker The Death of the Hispanic Adult Demo as We Know It reveals that Hispanic Millennials thru what they call the ‘cultural closet’ pick and choose what they add, keep and throw out in their lives.

What are they adding to their “cultural closet”? Hispanic Millennials have added American open-mindedness: when it comes to relationships, they now partner up on their own terms – when they want to, how they want to and with whom they want to (even partners of the same gender). They now want to stand out and be noticed, a change from their parents generation who tended to be less “visible.” Technology is also being added, not just for show, but as a way to network and seek jobs. In fact, they have become the “tech police” to their older family members. Technology has become their “Millennial turf” and they attempt to control how much their family members ‘invade’ this space.

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Source: Jose Tillan, MTV3, Huffington Post