Census: Nevada’s Non-Hispanic white population shrinks

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Nevada's non-Hispanic, white population shrunk in all but three counties from 2010 to 2012, according to new U.S. Census Bureau figures. Washoe County, covering Reno-Sparks, and Humboldt County in rural north-central Nevada each had a fraction of … [Read more...]

Social Networking Reaches Nearly One in Four Around the World ( eMarketer)

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  According to a new eMarketer report, “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates,” nearly one in four people worldwide will use social networks in 2013. The number of social network users around the world … [Read more...]

BREAKING: Facebook officially launches hashtags

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Introducing Hashtags on Facebook Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of … [Read more...]

Online, Paid TV Ad Spending Thrive in Chile Amid Overall Ad Slump ( eMarketer)

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According to a report from the Chile advertising industry group Asociación Chilena de Agencias de Publicidad (ACHAP), total media ad spending in Chile reached $1.39 billion in 2012, rendering a very slight decline of 0.6% from the $1.40 billion … [Read more...]

How Brands Are Using Social Media To Make TV Ad Buys More Valuable

Courtesy of: Businessinsider.com

Seen through the lens of marketers, social TV is merely another facet of big data. Platforms like Twitter and Facebook channel millions and millions of reactions to TV and video content. Social TV analytics vendors take all this chatter, they … [Read more...]