David Clarke of BGT Partners offers a powerful analysis of three brands -- Tesla, Goldman Sachs and Netflix -- that failed to use their Facebook pages properly for maximum marketing impact. Tesla neglected to provide additional engagement components … [Read more...]
Social media team focuses on proactive marketing and relationship-building Background Trish Nettleship, social media lead for business marketing at AT&T, said that the company started to notice that business-to-business customers wanted to … [Read more...]
At Ogilvy & Mather, Irfan Kamal is responsible for helping clients execute digital marketing programs that meet business goals. As senior vice president for digital/social strategy, he has led research initiatives designed to measure the sales … [Read more...]
Clay McDaniel leads Spring Creek Group, a Seattle-based social media agency serving clients such as Microsoft, HTC and LiveNation. In a conversation with eMarketer principal analyst Debra Aho Williamson, McDaniel, Spring Creek’s founder and … [Read more...]
Recognizing the importance of the Hispanic population in the United States, the FBI engaged Captura Group to develop and implement a Hispanic online strategy to achieve the following key objectives: • Build awareness and trust for the FBI among … [Read more...]
