Onsite reporting by Patricia Lee Hall with Karen Garza, Katherine Cook, Elaiza Armas, and Christian Cisneros.

Hispanicize 2014 kept the energy going on Day Two of the event with another full schedule of informative sessions, networking opportunities, and fun finds in the exhibit hall. Hispanicize staff and student journalists attending the event continue our daily recaps with highlights from Day Two.

Attendees Enjoy Fun Finds in the Exhibit Hall

Hispanicize is possible thanks to the continued support of sponsors who demonstrate their commitment to the Hispanic community with a strong presence at the event.  targeted campaigns and programs. Hispanicize attendees visiting the exhibits can interact directly with companies and brands running targeted programs and campaigns aimed at the flourishing Latino market.

Fox Audience Strategy joins Hispanicize for the first time this year.  The department is seeking to connect with Latino bloggers to see how they can get involved in promoting different Fox properties from film to television.   This is part of an ongoing effort to reach out to Latino audiences through social media influencers who can share programming that is culturally relevant to Latinos.

Hispanicize attendees are encouraged to stop by the Fox Audience Strategy booth  (#15-16)  where they can meet the team and pick up some fun promotional items from American Idol, Glee, Fox Deportes, and other shows and divisions.  The fun swag includes t-shirts, duffel bags, DVDs and more.

Nearby, Hispanicize guests could visit Proctor & Gamble’s Lounge, a huge onsite beauty spa providing complimentary hair styling, makeovers, and massages. It’s not their first year here, but Proctor & Gamble is back this year as Hispanicize’s exclusive beauty sponsor. Their unique activation includes free mani and hairstyling sessions for attendees. Their presence here has given them the opportunity to promote their products and their Spanish-language website for women, www.orgullosa.com. P&G’s Hispanic market outreach isn’t new, but their presence at Hispanicize allows them to find future social media influencers for their brands.

Sports fans at Hispanicize can visit the Coca-Cola booth promoting the World Cup where they can play games and enjoy special activities.  At the Toyota booth, participants could check out a new Scion and meet NASCAR driver Daniel Suarez. Guests could stop by the McDonald’s McCafe and Coffee Mate booths to recharge with a coffee break. Attendees also have been able to watch art in action as through the Murals for Morale for ASPIRA project empowered by Sherwin-Williams. Local artists have created beautiful works on-site, giving attendees a glimpse of how an artist works. And some participants got a special show from Carlos Vives (who will be honored at tomorrow’s Latinovator Lunch).

While Hispanicize is geared to people in the social media, journalism, advertising, PR, film, and music industries, Hipanicize 2014 is also giving students a chance to experience what it’s like to participate in the event.  Graduate students from the Center for Hispanic Marketing Communication at Florida State University have been providing marketing and reporting support. And Bing for Schools is working with ASPIRA to give secondary school students opportunities to shadow Hispanicize staff and volunteers and conduct their own interviews.

Latinovator Lunch Honors Maria Hinojosa

Today’s Latinovator Lunch honored Maria Hinojosa.  The award-winning journalist is the anchor and executive producer of Latino USA on National Public Radio and the founder, president and CEO of Futuro Media Group.

Hinojosa talked about her career, the future of Hispanic journalism, and hot topics. She emphasized the diversity of the Hispanic community in the United States, saying some in the community may question if they are “American enough” or “Latino enough,” but it’s not as simple as that.  “You don’t have to continue putting us in little boxes,” she said. “We are so complex.”

For example, she noted, what some call “advocacy journalism” should not be construed as being something less patriotic than traditional journalism.  Reporting on Hispanic issues is just about providing a voice to those who at times have been “invisible,” and ultimately, “We are advocating for the United States of America,” she said.

Sessions Provide Education

Another action-packed day awaited participants who could choose from multiple sessions.  At Hispanic Market Trends 2014, major brands looked at cultural and marketing shifts in the Hispanic market. The Mr. 305 Music panel taught participants the path from collaborator to rising star.  Bloggers got to learn about the new Crest Hispanic Blogger Network designed to teach the Hispanic community the importance of good oral health.

Google presented two sessions to help bloggers make full use of the resources available to them. The morning session highlighted the best Google tools available to help bloggers create content and monetize their sites, while the afternoon session featured YouTube best practices for creating content.

At the “Creative, Cool and Powerfully Influential: Meet the Craftinos” panel, participants learned about this growing niche.  “The panel today really showed how influential bloggers are in creating real impact and social buzz for advertising campaigns,” said panelist Nadia Jones of The Niche Parent.  The Latina Power session showcased how Latinas are in the driver’s seat in social media. Other sessions addressed lifestyle and entertainment blogging and Hispanic marketing in the year of the World Cup.

When the sessions ended, Hispanicize attendees got to kick up their heels enjoying live music with the Gain “Artists on the Rise” performances at the Target Happy Hour Lounge. The evening fun would later continue with the McDonald’s yacht party for journalists and bloggers, special film screenings, a fashion show, and the Miami Sounds “Noche de Musica” party for marketers, public relations professionals, and people in the film and music industries.


Fox 2

Lots of swag for visitors to the Fox booth!
Photo: Elia Sanchez


 Fox 1

Fox Audience Strategy joins Hispanicize for the first time this year
Photo: Elia Sanchez




Carlos Vives drove the crowd wild during the unveiling of Coca-Colas World Cup!
Photo: Elaiza Armas



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Hispanicize attendees dancing along to El Chevo’s performance during the Musical Happy Hour!
Photo:  Elaiza Armas



Attendees learn about YouTube best practices
Photo:  Katherine Cook




ASPIRA students talk about education and college preparedness with representatives from Strayer University
Photo:  Patricia Hall




ASPIRA students visit the Strayer University booth
Photo:  Patricia Hall



P&G 1

Enjoying a free mani at the P&G Lounge
Photo:  Karen Garza


P&G 2

Beauty products and services await attendees at the P&G Lounge
Photo: Karen Garza



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Hispanicize Intern Esmeralda Cisneros receives a free makeover from P&G.
Photo:  Elaiza Armas



Latina Moms

Latina Moms know how to have fun at Hispanicize
Photo:  Karen Garza




Nascar driver Daniel Suarez handed out an Ipad Mini to the winner at the Toyota booth
Photo:  Christian Cisneros


Art 1

An artist at work through the Murals for Morale for ASPIRA project empowered by Sherwin-Williams
Photo:  Susana Baker



Art 2

The finished art from Murals for Morale
Photo:  Susana Baker