On March 19th .UNO joins dozens of other new gTDLs that have recently been made available for purchase by the general public. The introduction of these new domains marks the biggest transformation the Internet has undergone since its inception.
Of these new domains .UNO is the first dedicated to Spanish-speakers online. Imagine if whenever you see a site with a .com, you could retype it using .UNO and get the Spanish-language version of that site. By doing away with the tiny en español buttons and long URLs for Spanish sites, Spanish-speakers will finally enjoy a truly efficient online experience that was made for them. Resources and information available to the Spanish-speakers will expand significantly and businesses, consumers and individuals will be able to connect easily with the 490 million Spanish-speaking people worldwide.
Marketing directed at the U.S. Hispanic population has swelled in recent years (up to 7.9 billion in 2012) as companies invest in advertisements to try and appeal to the growing Hispanic Market. But, if a company’s website is not easily accessible to Spanish-speakers, (not to mentioned the dozens of mega-corporations that don’t even have a site in Spanish) they’re missing a vital connection with millions for potentially loyal consumers.
Not only are U.S. Hispanics the most active group of Americans on the top social media platforms (IAB), Latin America is currently the fastest growing Internet population in the world (IMS). It’s time companies gave serious consideration to their online Spanish-speaking consumers and .UNO is the best way to get started. .UNO is short and culturally relevant domain that lets all Spanish-speakers know, this site was created with them in mind.
On March 19th, 2014 at 15:00:00 UTC thousands of .UNO domains will be made available to the general public. By visiting www.nic.uno anyone can join major brands like McDonalds, Amazon and Apple who have registered their .UNO domains.