The issue of diversity is frequently brought up across industries. It’s popularly framed in the context of top-level executive positions at Fortune 500 companies, head football coaching jobs and elected government officials. But what does this … [Read more...]
Announcing The Mobile Consumer: Hispanics, Movies & Mobile
August 15, 2011 By Leave a Comment
As Hollywood looks to drive waning movie ticket sales, their focus should be on the growing Hispanic population and their use of mobile devices throughout the movie-planning process. This insight comes from research within The Mobile Consumer: … [Read more...]
Voxy Gets New Funding
August 13, 2011 By Leave a Comment
TechCrunch Disrupt finalist Voxy is announcing new Series A investment today, $2.8 million dollars from investors Seavest Inc, ff Venture and Contour Ventures. Relatively new investor Seavest recently had another education-related portfolio … [Read more...]
VerveLife Launches Promotional Music Store: RhymbaLatino
August 10, 2011 By Leave a Comment
The total spending of the Latino market is predicted by Forrester Research to reach $1.4 trillion in 2013, requiring brands to focus on this audience. RhymbaLatino's musical breadth provides advertisers with a turnkey solution to connect with this … [Read more...]
Do Latinos Still Watch TV?
August 10, 2011 By Leave a Comment
I'm old enough to remember the first incarnation of the company called Nielsen, and the role it played in helping advertisers understand the potential of a then-new thing called television. Back in the day, Nielsen would regularly poll a panel of TV … [Read more...]
