Hispanic and Latino communities gain a new ally as Brown Paper Tickets announces the launch of new Spanish-language ticketing services and Spanish-language website (es.brownpapertickets.com). This launch marks the first time the company’s full ticketing service suite has been offered in Spanish to event producers. In honor of National Hispanic Heritage month, the company is offering free English to Spanish translations of event descriptions for the first week of the new launch.
Rather than simply publishing a translated website, Brown Paper Tickets has dedicated great resources to serve and support Spanish-speaking communities, estimated at over 45 million people strong in the US alone by the last census. This includes engagement via Spanish-language social media accounts and by partnering with Spanish-speaking organizations that actively work with the community. The company has also appointed a Hispanic Outreach Manager with a mission to create a cohesive and self-supporting network of producers, artists, performers, and ticket buyers in the Spanish-speaking community. Plus, a seasoned staff of native Spanish speakers are available 24/7 to help out with selling tickets, as well as posting and promoting events.