Video is powerful a powerful medium to tell your branding story. Video builds trust. When people actually get to see what you look like and hear you speak, you connect with your followers, customers, fans on a deeper level than someone reading … [Read more...]
Hispanic Audience Turning Up On E-Readers, Tablets
June 29, 2011 By Leave a Comment
Tablets may have more glamour — but e-readers are proving more popular so far this year, according to a new survey by the Pew Research Center’s Internet & American Life Project. The number of U.S. adults owning an e-reader has doubled from 6% … [Read more...]
A (Uni)Vision For Life After A Mass Market
June 29, 2011 By Leave a Comment
In a cavernous television studio in an office park far from downtown, Cesar Conde fumbled at the teleprompter. The 37-year-old wunderkind and brains behind Univision, the nation’s preeminent Spanish-language television network, is not normally an … [Read more...]
Allstate, Telemundo Start Online Awards for Telenovela Fans
June 29, 2011 By Leave a Comment
In an unusual awards show that combines Hispanics' fondness for social media, awards of any kind and telenovelas, Spanish-language network Telemundo and Allstate are polling viewers for their favorite novela moments and will create an all-digital … [Read more...]
Succession Planning: What I Learned From a Successful Latina Entrepreneur
June 29, 2011 By Leave a Comment
I just met with a successful Latina entrepreneur to get her reaction to the business concept for my new company. As we chatted she shared an experience you might be able to relate to. Perhaps you're thinking that you're growing your business … [Read more...]
