In honor of Moen’s 75th anniversary, Hispanicize partner and Latina Blogger ( Katherine Johnson, was invited to the first ever Moen Community Leadership & Excellence Award ceremony. The event started off with a beautiful serenade from a local Mariachi group from east LA.

Moen spokesperson Joe Ramirez took the podium, welcomed guests and presented awards to two Hispanic community activists for their work in helping Latinos to achieve the American Dream through home ownership, affordable housing, theatre and mentorship: Maria Cabildo, President from East LA Community Corporation, and Macedonio Arteaga, Founder Teatro Izcalli

Macedonio Arteaga is the founder of Teatro Izcalli headquartered in San Diego, CA. In 1993, he and a group of friends founded the nonprofit organization designed to promote self-esteem and self-determination through arts and culture. Macedonio is a motivational speaker at schools and conferences sharing his story of the challenges he faced as a young Latino immigrant and how he learned to overcome the obstacles.

Maria Cabildo, president and co-founder of the East LA Community Corporation (ELACC), has dedicated her career to helping Latinos achieve the American Dream through affordable housing and homeownership in her East LA community where she was born and raised. Since 1995 ELACC has captured and invested over $155 million in affordable housing and community development resources and organized the participation of hundreds of community residents in development decision making, community planning and anti-displacement efforts.

The venue hosting us was the landmarked Boyle Hotel-Cummings Block. This hotel was converted from an old abandoned hotel into affordable housing units and each apartment unit is equipped with the latest Moen appliances. The event continued to highlight Moen’s innovation in products, their high tech shower and spa systems, and told us the story of how Moen started–with the founder’s dream of warm water. That’s right–Al Moen was cleaning up after an evening of work when he went to wash his hands at an old-fashioned two-handle faucet. A sudden burst of hot water made him jump back in alarm and this moment of surprise turned out to be the inspiration for the single-handle faucet – an invention that would revolutionize plumbing.

Al Moen turned a problem into a solution, and his commitment to finding a better way continues to be as important to Moen’s work now as it was to Al then.

After testing out all the cool Moen products, attendees received a Moen gift bag with a signature Moen jet-set, spot resist, flexible hose shower head.

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Support the organizations Moen acknowledged by visiting their sites and learning more about them below.


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ELACC’s vision is simple: to help the members of a 95% Latino community create an environment that supports a productive, healthy, and fulfilling life.

The Mission of ELACC is to advocate for economic and social justice in Boyle Heights and East Los Angeles by building grassroots leadership, developing affordable housing and neighborhood assets, and providing access to economic development opportunities for low and moderate income families.

Teatro Izcalli

Since 1995 Teatro Izcalli, a San Diego based Chicana/o comedy troupe, has been performing throughout the United States at various local, state, and national conferences and venues from as far as New York City to the Centro Cultural de la Raza. Our focus, following in the tradition of La Carpa, Teatro Campesino, and Culture Clash is to present the traditions, challenges, opportunities, and issues related to Chicana/os. Our actos(sketches) and plays address issues such as racism, identity, higher education, health education, and representation of Latinos in the entertainment industry.