Twitter Tests ‘Self-Serve’ Ad Platform

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Twitter finally began rolling out what it calls "self-service" ads earlier this month with a handful of brands that can now set up and run their own Promoted Products campaigns. The technology to power the platform -- more than a year in the making … [Read more...]

Will Brands Be Successful on Google+ Pages?

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Consumer participation and engagement with brand pages isn’t as high as on Facebook Google introduced its Google+ Pages for businesses on November 7, 2011, opening up the new social site to brand participation. Within the first 10 days of … [Read more...]

Salesforce Unveils Radian6 Social Marketing Cloud

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Marketers looking for a direct connection to Facebook Fans and Twitter Followers now have an option through a suite of tools powered by Salesforce Radian6. The Social Marketing Cloud's five modules support campaigns through Social Monitoring, Social … [Read more...]

Hispanicize 2012 to Host Webinars for PR and Advertising Pros Interested in Submitting Session Ideas

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With less than five months away from the Hispanicize 2012 Event being held in Miami on April 11-13,  the deadline to submit presentations for the PR, advertising and social media part of the agenda is approaching ( Dealine is Friday, January 13, … [Read more...]

Hispanicize and Univision Invite San Antonio and Dallas Non-Profits to Free Social Media and Communications Trainings

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Trainings are part of the “Latino Social Media for Social Good” Program Aimed to Empower the Non-Profit Community Non-profit organizations serving Latino and multicultural communities in the Dallas and San Antonio areas are invited to … [Read more...]