Sure -- many U.S. marketers have a Facebook page, or a Twitter account. But the number of them who have truly integrated those social networks into their overall strategy is still surprisingly small. According to research from InSites Consulting, … [Read more...]
In my last post, I presented five social media principles to help marketers approach social media from the perspective of having conversations and interactions with their customers vs. pushing out messages in the traditional way. In this companion … [Read more...]
Did you know that out of 10.5 million women owned businesses only 250,000 have revenues over $1,000,000? This astounding fact, according to Nell Merlino, founder of the non-profit Count Me In prompted her to focus on helping women grow their … [Read more...]
At Ogilvy & Mather, Irfan Kamal is responsible for helping clients execute digital marketing programs that meet business goals. As senior vice president for digital/social strategy, he has led research initiatives designed to measure the sales … [Read more...]
Latino Film Showcase will be co-produced with Latin Heat Media and Getty Images Hispanic In an effort to spotlight the next generation of U.S. Latino filmmakers, organizers of Hispanicize 2012 (April 11-13) today announced that the third … [Read more...]
