¿Tienes planes para el Súper Domingo de Fútbol Americano? Pues estaremos “tweetiando” sobre el tema antes del súper juego - ¡únete! Did you know that professional football, not fútbol, delivered two of the most-watched professional … [Read more...]
Brands Embrace Google+ in Hopes of Coming Search Boost
December 19, 2011 By
Google Still Experimenting With Adding +1 to Search Algorithm, But Brands Aren't Waiting Google has long told marketers that though buying AdWords won't help them in natural search results, creating great, well-linked content will. But some … [Read more...]
MediaVest Achieves Poetry In Motion: Develops Method For Paid, Owned, Earned Media (Your Know, POEM)
December 19, 2011 By
Publicis’ MediaVest unit has unveiled what it claims is a new, proprietary methodology for measuring the compounding effects of paid, owned and earned media, and has come up with an eloquent way of branding it. Dubbed POEM (paid, owned and earned … [Read more...]
Case Study: AT&T Empowers Employees for B2B Social Engagement
December 18, 2011 By
Social media team focuses on proactive marketing and relationship-building Background Trish Nettleship, social media lead for business marketing at AT&T, said that the company started to notice that business-to-business customers wanted to … [Read more...]
Asian-Americans join Hispanics in early adoption of emerging devices
December 15, 2011 By
Asian-Americans are avid users of new devices and are among the first to buy tablets and ereaders. They join US Hispanics on the top rungs of the technology early-adoption ladder. eMarketer’s estimate of US tablet users shows that 14.4% of … [Read more...]
