Powerful case study from Joe Kutchera on how Tatiana Hansell, Unilever's Multicultural Marketing Manager, utilized a Hispanic branded content strategy to create one of the largest Spanish-language social media communities catering to U.S. Hispanics … [Read more...]
Will social influence become as important as SEO rankings? iMediaConnection contributor Heather Sundell thinks so. Below is an excerpt of her top five social media predictions for 2012. What value does your brand place on being sharable vs. being … [Read more...]
SCHEDit wants to answer the question “what is going on tonight?” in the same way that Twitter answers the question “what is happening?” — with a customizable, interest-based platform that transcends personal preference.The company launched … [Read more...]
Pinterest is the pretty new girl in school, getting all the attention, but it turns out this new face means business as well. According to Shareaholic’s findings (based on aggregated data from more than 200,000 publishers that reach more than … [Read more...]
Facebook EdgeRank is the sum of each Edge’s Affinity x Weight x Time Decay. An Edge can range from Creating a Post to Sharing a Post. As an object within Facebook receives interactions it becomes more likely to show up in the news feed. This … [Read more...]
