Coors Light, the official U.S. beer sponsor of Mexico's Primera Division, is giving fans unprecedented access to one of the sport's most elite and passionately-followed soccer leagues via "Fanaticos del Frio™," an in-depth and interactive online … [Read more...]
Grammy-award winning artist Ricky Martin will utilize his extensive social media fan base to promote a new anti-child exploitation campaign. Ashford.com, a luxury retailer of watches and jewelry, has partnered with the Ricky Martin Foundation … [Read more...]
The United States Hispanic Chamber of Commerce Foundation and the University of Notre Dame recognized 62 individuals for completion of the Chamber Training Institute program on September 18 and 19 at the 2011 USHCC Annual National Convention in Miami … [Read more...]
Dewar’s Blended Scotch Whisky and Universal Music Latin Entertainment (UMLE) announced an exclusive relationship for a campaign in celebration of Latin music’s hottest night of the year on November 10. The campaign begins today with a launch of a … [Read more...]
As of late I’m hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, … [Read more...]
