Hispanicize Acquires Stake in Being Latino to Create Influential Latino Social Media Community Platform

#BeLatino hashtag launched as Twitter hashtag for Latino issues and conversations Social media content and blogger marketing platform Hispanicize has acquired a significant stake in Being Latino, one of the nation’s leading Hispanic community and … [Read more...]

How valuable are Social Media Sponsorships?

Blog posts and videos have the highest value for marketers.Paying for mentions in social media, or social media sponsorships, has become a more popular marketing tactic. By late 2009, it had attracted the attention of the US Federal Trade Commission, … [Read more...]

Hispanic Heritage Month 2011: Sept. 15 – Oct. 15, 2011

In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, which was observed during the week that included Sept. 15 and Sept. 16. The observance was expanded in 1988 by Congress to a monthlong … [Read more...]

HPRA Recognizes Hispanicize Conference & Hispanic PR Blog Co-Founders as Public Relations Professionals of the Year

Goya Foods and Founders of Annual Public Relations and Social Media Conference, Angela and Manny Ruiz, Headline HonoreesThe Hispanic Public Relations Association (HPRA), the leading non-profit organization founded to advance the careers of Hispanics … [Read more...]

NEW Study: LinkedIn top social media site for journalists

When 92 percent of journalists have a LinkedIn account, there has to be a good reason. There is, and business leaders, representatives and PR pros should pay attention.A new survey from Arketi Group found that the percent of journalists on LinkedIn … [Read more...]